Distribution score

Distribution score

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Definition

The distribution score shows you how each video is performing on metrics that are important for distribution on Facebook. The higher the score, the more your video is organically appearing within feeds across the platform. Hover over each score to see a detailed breakdown in a hover card.

The score is relative to your Page's typical performance, which is computed as the average of your last 100 published videos. Comparisons are made to specific points in time. For example, if the video you're checking has been published for 2 days and 4 hours, we will compare its performance to the average of your 100 previous videos at the 2-day, 4-hour mark.

Lower than usualLower than -1.3x

Average performance-1.3x to +1.3x

Higher than usual

Higher than +1.3x

*Note that average and lower/higher definitions, as well as the details of the score, are subject to change.

Key metrics

Paying attention to the metrics driving the distribution score will help your videos get more organic distribution on Facebook. The button in the bottom-left of each hover card highlights the metric that is the most important for that particular video. Clicking on it helps you learn more. Here are the full set of elements that make up the score:

Audience retention/average minutes watchedThe average amount of time that viewers spent watching your video before they scrolled past or clicked away.

1-minute viewsThe number of times that your video was watched for 1 minute or longer.

ReactionsThe number of reactions (Likes, Loves etc.) on your video post.

CommentsThe number of comments that viewers posted on your video over a certain period of time.

SharesThe number of times that viewers shared your video over a certain period of time.

Improve your distribution

To improve your distribution, compare your highest-performing videos to your lowest to determine which narrative, visual or topical elements best engage your audiences. Remember that the button in the bottom-left of each hover card highlights the metric that is the most important for that particular video. Focusing and improving on this metric in subsequent videos will help you get better distribution.